PERFORMANCE MARKETING

| SOCIAL MEDIA MARKETING:

 

75% of people who perform an online search don't go past the first page of google. With SEO, we specifically focus on search results related to your company, products, services, or industry, In order to increase your company’s visibility in search results. Our experts will make sure that you earn more qualified search traffic to your website with our search engine optimisation services.

 

Where your target customers are most concentrated?(Usage, Groups, Etc.)

Where your target customers are most accessible? (Preferred Media, Ad Targeting, etc.)

Where your target customers most actively engage with ads? (Testing Required)

| PAY PER CLICK MANAGEMENT :

 

We have a team of experts ready, willing to manage your SEM campaign effectively through PPC services. We manage all your online ad requirements based on industry expertise and skills. Our ultimate aim is to Achieve high-end business sales goals by leveraging high-quality audience visits to your website and brand. We also pay consistent attention to price fluctuations that can adversely affect your budget. 

 

We are able to achieve potential results for clients that need enhanced business sales and increased ROI with a thorough analysis of your brand, product, or service. This helps our clients list at top-ranking positions in Google search engine ranking.

 

PAY PER CLICK CAMPAIGN: GOALS & TYPES

 

Display : Display Campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps.

Search : Search Campaigns let you reach people, while they are searching for the products or services you offer.

Video : Video ads let you show video ads on youtube and other websites. It helps in creating general awareness of the brand

Shopping : Shopping ads appear on search results and the google shopping tab and are ideal for retailers looking to sell products.

Smart : Reach your business goals with automated ads and across the web.

Discovery: Get more sales with visually rich personalised ads that show across youtube, gmail, discover and more

KEYWORD RESEARCH

Our first step in the Paid campaign is to perform keyword research. We break our proposed new keyword list down into groups and submit them back to the client for approval before inputting keywords into the account.

AD WRITING

We believe writing PPC ads is a balance of art and science. Our creative content team creates ads that are persuasive, yet informative, all within very tight character limits.

AD DESIGN

If we're running display campaigns, Our ads are designed to be enticing and eye-catching while still representing our clients' brand.

BID OPTIMISATION & MANAGEMENT

We achieve your campaign goals through the smart selection of keywords, continuous tracking of ad performance, and effective optimisation of bids.

MONTHLY REPORTS

We provide Best PPC Management Services and review reports with clients every month. We believe in transparency therefore, we provide you with a monthly summary report that gives a detailed understanding of your website's performance, leads generated through ads.

 

| CONTENT DEVELOPMENT :

 

We believe that good quality & effectively written content is a must for any website or brand looking forward to high conversion rate. It must contain descriptive, original and search engine optimised content. At Raj Digital, We thoroughly research our client’s website, services it offers, its purpose, and type of audience it wants to attract, to tailor content that efficiently and dynamically tells their story. We also research about the competitors, analysing their weaknesses and adjusting our client’s content to benefit from our findings.

 

Define your content goals

Create a content calendar

Efficiency and performance

Monitor the competition

Maintain a strong social media presence

Content Optimisation For Search Engine

Informative Content

| CONVERSION FUNNEL OPTIMIZATION :

 

To increase engagement, optimising your funnel means mapping out your customer's cognitive progression, as opposed to the literal path they take through your digital marketing.

 

Raj Digital answers these questions:

 

We identify the problem areas on your Conversion Funnel that are causing visitors to drop out and never come back.

 

We show you if your Conversion Funnel users follow the path you expect or do something unforeseen. See what they do when something goes wrong, revealing the points of friction in your Conversion Funnel.

 

We can tell you which error messages are triggering on your Conversion Funnel, helping you understand where your visitors are struggling.

6 Key Questions for Conversion Success

 

 

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